Ch1+Business+Communication+Foundations

=**Chapter 1**= =**business communication foundations**=

**communication** ---> is the key to having positive interactions & building & maintaining favorable relationships.

**in markting communication** ---> knowing the objective of the communication & understanding the target audience are core principles.

effective communication ranks high among the skills necessary to succeed in business. business must have effective > internal commu.  >external commu.  in order to succeed

note:-  most bus. commu. is transactional it involves a give-and-take relationship between the sender and the receivers in ordr to establish a common understanding.

what is the definition of business communication? is the process of establishing a common understanding between or among people within a business environment.

Goals of business communication :- Effective bus. commu. involves > sender  > receiver but the seder must take responsibility for achieving the 4-basic goals of business communication: is the most important/ the msg must be so clear that the receiver understands it as the sender means it to be understand. it may be conveyed through words/actions/or both. <span style="font-family: 'Comic Sans MS',cursive;">focuses on the people involved in the coomunication process <span style="font-family: 'Comic Sans MS',cursive;">to establish a strong bus. relationship --> the sender & the receiver should relate to each other in 3 important ways:- <span style="font-family: 'Comic Sans MS',cursive;">1-positively 2- personally 3- professionally <span style="font-family: 'Comic Sans MS',cursive;">the goodwill of customers or client is essential to any business or organization <span style="font-family: 'Comic Sans MS',cursive;">the more goodwill a company has ---> the more successful it can be <span style="color: #ff0000; font-family: 'Comic Sans MS',cursive;">note: <span style="font-family: 'Comic Sans MS',cursive;"> if the company has a goodwill of its customers ---> it has their confidence & often their continued business
 * <span style="font-family: 'Comic Sans MS',cursive;">1- receiver understanding **
 * <span style="font-family: 'Comic Sans MS',cursive;">2-receiver response **
 * <span style="font-family: 'Comic Sans MS',cursive;">3-favorable relationship **
 * <span style="font-family: 'Comic Sans MS',cursive;">4-organizational Goodwill **

__**<span style="font-family: 'Comic Sans MS',cursive;">Patterns of business communication **__ <span style="background-color: #ff00ff; font-family: 'Comic Sans MS',cursive;">Internal communication patterns

<span style="font-family: 'Comic Sans MS',cursive;">**organizational commu. can flow** > <span style="background-color: #ffffff; color: #0000ff; font-family: 'Comic Sans MS',cursive;">vertically <span style="font-family: 'Comic Sans MS',cursive;">: <span style="font-family: 'Comic Sans MS',cursive;">messages flow upward or downward along a path referred to as "the chain of command". <span style="font-family: 'Comic Sans MS',cursive;"> > <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">horizontally <span style="font-family: 'Comic Sans MS',cursive;">: <span style="font-family: 'Comic Sans MS',cursive;">messages flow occurs between workers or units of comparable status who need to share data or coordinate efforts. <span style="font-family: 'Comic Sans MS',cursive;"> > <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">network <span style="font-family: 'Comic Sans MS',cursive;">: <span style="font-family: 'Comic Sans MS',cursive;">information flows freely among those who have a link that goes beyond the participants role or unit within the organization

<span style="font-family: 'Comic Sans MS',cursive;">Regardless of the direction in which it flows <span style="font-family: 'Comic Sans MS',cursive;">communication may have a <span style="font-family: 'Comic Sans MS',cursive;">is business related / it can be written or oral /is planned by the organization <span style="font-family: 'Comic Sans MS',cursive;">sometimes referred to as a grapevine--> consist of both business related & personal information <span style="font-family: 'Comic Sans MS',cursive;">note: most informal commu. are oral <span style="font-family: 'Comic Sans MS',cursive;">is not planned by the org. <span style="font-family: 'Comic Sans MS',cursive;">is chain transmission of information
 * <span style="font-family: 'Comic Sans MS',cursive;">1- formal commu. **
 * <span style="font-family: 'Comic Sans MS',cursive;">2-informal commu. **
 * <span style="font-family: 'Comic Sans MS',cursive;">3- pattern(serial) commu, **

<span style="background-color: #ff00ff; font-family: 'Comic Sans MS',cursive;">External communication patterns

<span style="font-family: 'Comic Sans MS',cursive;">flows between a business organization & the entities with which it interacts. <span style="font-family: 'Comic Sans MS',cursive;">external commu.> is typically formal it may occur informally as well.

<span style="font-family: 'Comic Sans MS',cursive;">- A communication process Model <span style="font-family: 'Comic Sans MS',cursive;">the best way to study the communication process is to analyze a model of it. <span style="font-family: 'Comic Sans MS',cursive;">communication process model <span style="color: #ff00ff; font-family: 'Comic Sans MS',cursive;">(environment includes) <span style="font-family: 'Comic Sans MS',cursive;">: <span style="font-family: 'Comic Sans MS',cursive;">1-sender 2- receiver 3- the message 4- feedback 5- communication barriers
 * __<span style="font-family: 'Comic Sans MS',cursive;">The Communication Process __**

<span style="font-family: 'Comic Sans MS',cursive;">note:communicatore must recognize that each organization has its own culture.

Q:who determine the organization's culture ? <span style="font-family: 'Comic Sans MS',cursive;">leaders / traditions /attitudes / & philosophers <span style="font-family: 'Comic Sans MS',cursive;"> **Organization** --> <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">formal : <span style="font-family: 'Comic Sans MS',cursive;"> as indicated by conservative clothing / limited access to leaders & a preference for written commu. <span style="font-family: 'Comic Sans MS',cursive;"> --> <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">informal <span style="font-family: 'Comic Sans MS',cursive;">: casual dress/ open door policies & preference for oral communication <span style="color: #ff0000; font-family: 'Comic Sans MS',cursive;">note: __<span style="font-family: 'Comic Sans MS',cursive;"> an org.'s culture affects its commu. environment __ __<span style="font-family: 'Comic Sans MS',cursive;">effective business communication adopt to & positively influence the development of their organization's culture. __

__**<span style="font-family: 'Comic Sans MS',cursive;">Office Politics: **__ <span style="font-family: 'Comic Sans MS',cursive;">is the name given to the competitive environment that exists within the corporation culture.

<span style="color: #ff0000; font-family: 'Comic Sans MS',cursive;">Work would be Great if it Weren't for the people <span style="font-family: 'Comic Sans MS',cursive;">skill alone is no enough for survival in today's organizations,people must be good at office politics <span style="font-family: 'Comic Sans MS',cursive;">-the office is a competitive environment with its own politics.

__**<span style="font-family: 'Comic Sans MS',cursive;">Communication Types and Channels **__ <span style="font-family: 'Comic Sans MS',cursive;">commu. can occure --> <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">verbally <span style="font-family: 'Comic Sans MS',cursive;"> --> uses words (includes both written & oral messages) <span style="font-family: 'Comic Sans MS',cursive;"> --> <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">non verbally <span style="font-family: 'Comic Sans MS',cursive;">-->does not uses words.

<span style="font-family: 'Comic Sans MS',cursive;">messages may be--> written --> oral --> nonverbal __**<span style="font-family: 'Comic Sans MS',cursive;">The You-Viewpoint **__ <span style="font-family: 'Comic Sans MS',cursive;">This is the most powerful conccept in business communication To use the you-viewpoint --> you must first analyze your receiver you must analyze the receiver in 4- areas <span style="font-family: 'Comic Sans MS',cursive;">knowledge / interests / attitudes / emotional reaction <span style="font-family: 'Comic Sans MS',cursive;"> |_ __{ a receiver's position & level of authority may influence the nature of his/here interest in a situation}__

__ Direct approach - <span style="font-family: 'Comic Sans MS',cursive;">--> give the main point in your opening __

__ Indirect approach <span style="font-family: 'Comic Sans MS',cursive;">--->offers an explanation, a reson, or other supporting information before giving the main point. __

__<span style="font-family: 'Comic Sans MS',cursive;">means that the sender compose messages from his or her point of view instead of the receiver's point of view __ __<span style="color: #ff0000; font-family: 'Comic Sans MS',cursive;">note <span style="font-family: 'Comic Sans MS',cursive;">: __I-viewpoint messages are rarely effective <span style="font-family: 'Comic Sans MS',cursive;"> message should be receiver centered not self-centered
 * <span style="font-family: 'Comic Sans MS',cursive;">The I-viewpoint **

__<span style="font-family: 'Comic Sans MS',cursive;">-Ask directly or indirectly for the response. __ __<span style="font-family: 'Comic Sans MS',cursive;">-Assist the receiver in giving the response. __ __ the most important goal of bus. commu, is that the receiver understand the message. __ __ feedback from the receiver to the sender is essential to confirm that understanding. __
 * <span style="font-family: 'Comic Sans MS',cursive;">Providing for Feedback **

<span style="font-family: 'Comic Sans MS',cursive;">**Potential Communication Barriers** __<span style="font-family: 'Comic Sans MS',cursive;">1-word choice 2-denotative versus connotative meaning __ __<span style="font-family: 'Comic Sans MS',cursive;">3-IDOMS 4-implication & inferences __ __<span style="font-family: 'Comic Sans MS',cursive;">5-grammar/sentences structure/punctuation & spilling 6-type of messages __ __<span style="font-family: 'Comic Sans MS',cursive;">7-appearance of the message 8- appearance of the sender __ __<span style="font-family: 'Comic Sans MS',cursive;">9-environmental factors 10-receiver's capability __ __<span style="font-family: 'Comic Sans MS',cursive;">11-ineffective listening skills __

<span style="font-family: 'Comic Sans MS',cursive;">**Other communication barriers:** **__** <span style="font-family: 'Comic Sans MS',cursive;">lack of interest <span style="font-family: 'Comic Sans MS',cursive;">lack of knowledge <span style="font-family: 'Comic Sans MS',cursive;">different cultural perceptions <span style="font-family: 'Comic Sans MS',cursive;">language difficulty <span style="font-family: 'Comic Sans MS',cursive;">emotional state